Senior Account Lead
An independently owned agency is looking for an Account Lead to help manage their enterprise/B2B/B2C accounts. You'll be helping build long-term relationships while acting as a 2-way conduit to ensure maximum value for their clients in the ideation, planning and execution of marketing strategies and services. The successful candidate will have experience of the corporate world and be drawn to a creative and collaborative agency environment.
Ensuring account health, QA and strategic alignment, you will collaborate with and guide their clients on their digital inbound marketing, content marketing, brand positioning, reporting and promotion strategies. You have solid client relations, project management and analytical skills. You can think strategically but you know how to move things forward.
As an independent agency, you'll have a chance to grow and evolve in diverse ways wearing multiple hats, unhindered by holding company culture. Your voice will be heard - and valued - and your contributions will be both client-focused and agency-focused. You will be a part of making the agency better, every day.
The agency is growing, nimble and with founders, from ‘big agency’ who are committed to doing everything internally and externally…with purpose. The clients who work with Titan, are craving to do things differently and that is exactly the experience that is offered. The two founding partners have successfully differentiated themselves by remaining true to their roots of doing work that matters, doing the right thing and creating meaningful brand and content experiences grounded in strategy. Currently, 70% of the agency work is based in Canada and 30% is with US-based clients.
Everyone at the company are ‘doers’, and constantly looking to grow, evolve and add value for their clients. Strategy, ideation and making a true impact are what motivate the team in every engagement. They're a people-first business. While they are driven to deliver value to their clients at an elevated standard, they know that their ability to do that consistently well is — in many ways — dependent on their ability to prioritize what matters in life, and to carve out space to be their full selves. So, they always make time to connect with (and support) each other with that goal in mind.
This ethos has driven organic growth for the business.
Their B2B clients (most with North American footprints) offer innovative solutions that help solve challenges in business growth and human connection. A big part of what They does is help tell B2B stories through an almost B2C lens, with the emphasis on human connections and people experiences with energy, pride, and authenticity. The agency helps build brands, communicate the value of solutions, and tie it all back to measurable results.
The agency believes in creativity and storytelling and in strategic content that fits within the ‘inbound’ ideology, supporting client goals in a measurable way (they help many of their clients with the HubSpot CRM to measure impact and offer more frictionless experiences).
WHAT YOU’LL DO
Independently manage accounts and run all internal and client meetings.
Ensure deliverables are executed on time and on budget.
Act as an extension of their accounts’ marketing teams, ensuring that their needs and objectives are met and exceeded, while also being the clients' voice, communicating updates and managing expectations.
Effectively communicate the needs of both the agency client and internal teams ensuring efficiency and the highest standard of quality.
Manage ongoing projects and tasks in the delivery of marketing programs and services for their accounts.
Coordinate status of tasks and timelines leveraging the clients' software — internal and client-facing.
Lead the assignment of work of 3-5 freelance resources (dependent upon account needs), including writers, designers, production artists, web developers and strategists. This includes assigning tasks/projects, managing timelines, doing quality control, edits and managing budget. Note that this is not a people-management role.
Work with internal resources and agency clients to ensure successful delivery of content that meets the clients' standard.
Guide and direct the creative process with the agency client and internal design team & freelancers, to ensure deliverables are on brand and aligned with objectives and overall strategy.
Review performance metrics (GA, HubSpot) and provide account recommendations. Identify areas for optimization and extract actionable insights within the digital channels.
Essential Duties and Responsibilities
Account Management – Collaborate with the agency Partners and clients to identify and present opportunities for account growth, while ensuring account health. You bring leadership to client engagements, helping clients strategically develop digital marketing plans. As a trusted client partner, you’re not only client facing, but you also play a bigger role supporting clients and account teams.
Project Management – Manage ongoing projects and tasks in the delivery of marketing programs and services for Titan clients. Coordinate status of tasks and timelines leveraging Titan's PM software - internal and client-facing.
Resource & Team Management – Lead 3-5 freelance resources (dependent upon account needs), including writers, designers, production artists, web developers and strategists. This includes assigning tasks/projects, managing timelines, doing quality control, edits and managing budget. Note that this is not a people-management role.
Budgeting - Track and manage time and budgets, ensure adequate use of resources and profitability on accounts.
WHAT YOU BRING
Requirements
5 to 8 years of progressive agency account management experience that includes brand and content strategy.
Expertise in crafting clear and strategic briefs.
Balanced in your strategic mindset and execution oversight, effortlessly moves from ideation into clear, defined action.
You bring a proven track record of client management maturity and situational awareness that instills confidence, calm and certainty with stakeholders.
You value delivering high-quality work, and making strong, exciting recommendations to clients.
You are interested in the new technologies of our time, VR, AR, AI and beyond and how they can positively impact client work.
WHO YOU ARE
Strategic — you're able to understand and tie brand and positioning-strategy to prioritized execution.
Energetic — a self-starter who thrives on responsibility.
Collaborative — able to work independently, and experienced in mobilizing, managing, and motivating team members and vendors.
Focused — someone who effortlessly moves from discussion/ideation into clear, defined action.
Curious — you look for ways to learn, improve, evolve, and provide value for clients.
Creative — you'll be a partner in helping us tell stories for their clients and defining the vision for those stories.
Proactive — able to pivot from identifying problems to recommending and leading on solutions.
Personable — friendly, calm and confident on client calls and video meetings
Organized — you easily switch between tasks and enjoy taking on new responsibilities.
Efficient — you know how to make the most out of your time.
Dependable — someone who follows through without needing to be prompted.
Relentless — you care about doing great work, even when no one's looking.
Practical — you have no problem helping with executing tactics.
Respectful — you treat others with respect and openness.
Steady — you know how to react when the unexpected happens.
Growth-oriented — you'll be a stakeholder in helping Titan Creative grow.
MUST HAVE/NICE TO HAVE
Candidates require the following experience and skills:
Must Have:
B2B client experience: A track record of success leading/managing agency’s B2B client accounts and mapping the workflow critical path.
Brand Strategy and brand building experience.
Energetic self-starter: who thrives on responsibility.
Collaborative team player: who can also work independently and experience in mobilizing, managing, and motivating team members and vendors.
Strategic Thinking & executor: Effortlessly moves from ideation into clear, defined action.
Inquisitive & outside the box: Your curiosity leads you to look for ways to learn, improve, evolve, and provide value for clients.
Tech Savvy: You are very comfortable with online meeting platforms, internal communication and project management tools. You aren’t flustered when needing to resolve online meeting issues on the fly.
Project management expertise: Able to organize ideas, comments, feedback, and next steps into workback schedules and action plans and deliver on these deadlines (or optimize as priorities shift).
Cultural Fit: Authentic, Calm, Collaborative, Entrepreneurial, Personable, Curious and a passion for being a stakeholder & driving meaningful content experiences.
Nice to Have:
HubSpot
Inbound Marketing