Media Planner
Are you ready to embrace a role that combines creativity, strategy, and a commitment to delivering exceptional digital experiences? Our client, a leading full-service digital media company specializing in the life sciences sector, is on the lookout for a dynamic Media Planner to join their team. This is an opportunity to shape the digital landscape for their diverse range of clients, helping them achieve their digital dreams while crafting new, innovative possibilities.
At the heart of our client's mission is a dedication to creating meaningful connections and impactful strategies that drive success for both large corporations and small organizations within the life sciences field. As a Media Planner, you'll be at the forefront of this mission, responsible for meticulously planning, negotiating, and executing digital media plans that captivate audiences and deliver exceptional results.
Our ideal candidate thrives in a remote work environment and is fueled by enthusiasm, organization, and a strong client-service orientation. Juggling multiple projects with finesse, you'll keep projects on track, on time, and on budget, demonstrating your adeptness at adapting swiftly to evolving client needs. Your strategic mindset and ability to articulate ideas will shine through as you confidently present to product managers and mid-level managers in the healthcare industry.
Detail-oriented and able to tackle multiple tasks, you're a master of prioritization and possess a genuine passion for exceeding expectations. Collaborating within a close-knit team of professionals, you'll have the opportunity to contribute your expertise while experiencing the satisfaction of making a difference in the lives of patients through your work in the rare disease area.
This is more than just a role; it's an invitation to join a boutique digital pharmaceutical advertising agency where your voice matters and your talents are nurtured. As a permanent work-from-home position, you'll enjoy the flexibility of contributing from the comfort of your own home while utilizing cutting-edge cloud-based tools to bring your strategies to life. If you're ready to fuel your career with passion, creativity, and the power to impact lives, our client's Media Planner role could be the perfect fit for you.
ROLE RESPONSIBILITIES:
Digital media strategy development for pharmaceutical clients
Research and recommend media placement options for media programs, including but not limited to paid search (PPC), social advertising (Google, Facebook, Instagram, LinkedIn), online video (including YouTube), programmatic, retargeting
Organize creative requirements for execution and share with creative
Gather campaign elements for set-up (banners, tracking, etc)
Develop text ads as required
Deploy/upload/traffic the campaigns
Engage with partner firms (e.g. Facebook)
Monitor campaign performance on a daily basis
Develop and implement optimization strategies to improve performance of campaigns
Develop ongoing reporting of media campaign performance
Provide insights into and recommended action items based on campaign performance
Develop and manage digital media plans; negotiate and purchase media
Manage the day-to-day implementation, and optimization of campaign activities
Manage campaign authorizations, budgets, and reconciliation process
Interact daily and maintain rapport with digital media publishers
Analyze research data and media/marketing information; shares information with clients
Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
Other responsibilities as assigned
WHAT YOU BRING:
2-4 years experience in a digital media planning/buying position
Bachelor/College degree in related field or equivalent work experience
Experience in Pharmaceuticals is a plus
Knowledge of Google Ads (ideally Google Ads certified) and Facebook Ads Manager
Strong knowledge of Programmatic, Facebook Business Manager, LinkedInand Instagram advertising tools.
Knowledge of Analytics tools (specifically Google Analytics), including setting up of UTM tagging, dashboards and data extraction for reporting
Experience with campaign management and ad serving technology: DoubleClick, Innovid, Prisma, Google Analytics
Preferred working knowledge of third party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, PMB, Prisma, DDS and others
Broad understanding of the programmatic landscape
Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
Experience analyzing data and market research
Previous client facing experience is a plus
Excellent written & verbal communication skills
Highly developed relationship management skills
Demonstrated problem solving, budgeting, project management skills
BENEFITS:
Salary
Comprehensive benefits (health and dental)
3-weeks paid vacation
Remote work model
If you’re interested in this opportunity, contact Ashley at ashley@ariagency.ca for more information.