CPG Executive Search
Find the CPG executives who can grow brands in an ever-evolving landscape
Traditional CPG growth models are being turned on their heads
The CPG industry and consumer behavior have been changing rapidly. Today, the digital shelf has become the new battle ground. Many brands have unleashed DTC and delivery offerings. And consumers are gravitating to more sustainable brands.
Future CPG leaders know that growing brands is no longer just about scale. It’s about acting on consumer needs and data faster. It’s about being comfortable re-inventing entire brands and distribution when it makes sense. These executives know how to blend brave experimentation with the stability of predictive data.
At Ari Agency, our consultants specialize in finding CPG executives who have the experience and strategic foresight to push organizations into the future.
Purchase frequency is 250% higher with omnichannel marketing vs. single channel and the average order value is 13% more per order
There are two types of brands: omni-channel brands and brands that are losing out
While traditional channels are still important, emerging brands are forcing category leaders to break out of comfort zones. Nimble brands focused on customer centricity and the digital experience are earning market share.
Consumers are spending increasingly more time on digital - both to discover products and transact in new forms of commerce. Even while shopping in store, they hold the power of their phones actively in hand. Strong CPG leaders know how important it will be to integrate all channels and develop commerce capabilities. It will be critical to continue innovating the customer experience leveraging 1st party data, influencer marketing, and new channel partners.
At Ari Agency, we’ve spent 14+ years working with CPG, digital and innovation-leading companies. Our consultants know what skills sets and qualities executives need to grow brands.
Contact us today to learn more about the trends transforming the CPG landscape and how we can help you find your next leader.
Our Unique Value
Innovation Focused
In today’s world, you either innovate or die. We’ve spent over a decade immersed in digital and disruptive businesses in order to provide the invaluable experience and perspective on the types of executives you need to compete.
First Hand Experience
We’ve built our team with people from the very industries and roles you hire for. We are veterans of digital transformation, experienced in the change we help companies create.
Unmatched Rigor
Our approach includes a deep, multi-stakeholder discovery and custom-made assessment formats for each role to ensure we zero in on the right criteria and candidate every time.
What our clients say
“We’ve scaled our agency dramatically in the last few years, and having Ari Agency as a strategic partner in recruiting our C-suite team has made finding the right leaders so easy. They really took the time to understand the niche work we do and our culture. The process has always been smooth and efficient, and they provides great guidance in helping us to position ourselves to attract the right talent. We have had a fantastic experience every time we’ve engaged the Ari team.”