Marketing Manager
Our client is in search of an experienced and results-oriented Marketing Manager to drive their business forward with proven strategies.
Our client is an independent, family owned Canadian HVAC company, proudly providing heating and cooling solutions since 2017. Renowned for their unwavering commitment to customer care and round-the-clock emergency services, they have rapidly expanded their customer base.
This role offers a thrilling opportunity to shape the future of our clients marketing endeavors, elevate brand recognition, and supercharge their lead generation strategies. The ideal candidate will work in-house, playing a pivotal role in building a national brand, backed by the company’s willingness to experiment and invest in achieving success.
As the Marketing Manager, you will have overarching responsibility for all aspects of marketing activities. This includes devising and executing a comprehensive marketing strategy designed to boost sales, profitability, and brand visibility. Collaborating effectively with marketing agencies will be integral in crafting impactful social campaigns and optimizing the website. You'll also spearhead email marketing campaigns, engaging both new and existing clients, and develop an Account-Based Marketing (ABM) driven lead nurturing strategy to enhance lead quality. We're looking for someone with a creative approach to digital marketing, content creation, and lead generation.
This role entails continual performance analysis, reporting on metrics and trends. As the leader of marketing efforts, you'll have the freedom to experiment and shape our national brand.
This role presents an unparalleled opportunity for an ambitious individual to lead the digital marketing efforts of a rapidly growing HVAC company deeply committed to customer satisfaction and innovation.
Note: This position requires the successful candidate to work onsite five days a week at either their Vaughan or Mississauga location.
ROLE RESPONSIBILITIES:
Oversee and be accountable for all aspects of marketing activities
Develop a strategic plan to carry out marketing activities
Develop and implement effective marketing initiatives to increase sales, profitability and brand awareness.
Manage marketing initiatives, including those requiring collaboration with marketing agencies
Review contracts with potential third party marketing partners, manage and track performance and ensure successful completion of deliverables
Working with agencies to curate impactful social campaigns to engage potential future clients
Continuous evaluation of the company website for user-friendliness and relevancy
Planning and deployment of e-marketing campaigns using existing CRM database to new and existing clients
Develop and monitor a lead nurturing strategy and system
Reviewing all campaign data and reporting on metrics and performance measurements
Reporting to ownership on SEO & SEM campaigns, social media and e-marketing campaign performance, trends and engagement
Familiar with recruiting a global workforce if/when needed
Other duties as assigned
WHAT YOU BRING:
Post-Secondary Advanced Diploma or Degree in Business, Marketing or a related program
3 years minimum experience in a managerial role
Experience developing marketing strategies and executing plans on time and in budget
Experience in market research and data analysis, with the ability to draw insights and conclusions and make recommendations
Experience with selecting marketing software and technology
Strategic decision-making and problem-solving skills
Varied marketing experience on different sized accounts and on different types of marketing campaigns
BENEFITS:
Salary + Comprehensive benefits
3-weeks paid vacation
Remote work model
If you’re interested in this opportunity, contact Ashley at ashley@ariagency.ca for more information.