Associate Media Director
Location: Hybrid
About the Role:
We are seeking a strategy-driven, rock star Associate Media Director to oversee and deliver media campaigns for a large entertainment client. The ideal candidate has omnichannel media strategy experience, is an effective leader, and is willing to roll up their sleeves when needed. It is crucial to understand business objectives and how that is translated into addressable audiences and activated within all channels. This is a 100% remote role within an agency that deeply cares about its employees and fosters a culture of flexibility, creativity, and entrepreneurship.
Main Responsibilities:
Develop overall media strategy for the client across multiple business lines and translate that strategy into national and local media plans, including strategic and tactical elements.
Negotiate and execute digital, print, and outdoor buys.
Prepare and communicate buy specs for the digital buying team.
Manage all ATBs, billing, and department paperwork on authorized media buys.
Provide national and local insights, including competitive and demographic data.
Review and authorize invoices.
Collaborate with digital media buying and business analytics teams on monitoring media performance and reporting results to the clients.
Present media plans and reporting to clients.
Actively participate in weekly client status meetings.
Continually communicate with Sr. Director about project status, problems, or related changes.
Mentor and supervise media planners who will also be supporting the client.
Support the development and implementation of departmental policies, procedures, practices, and standards.
Achieve/maintain visibility and credibility within the agency and client base, as well as with media vendors.
Establish and maintain strong relationships between all cross-functional teams.
Seek out developmental opportunities and actively participate in agency and professional training initiatives and seminar training.
Keys to Success in this Role:
Embrace the remote working lifestyle and build relationships cross-functionally.
Take ownership and accountability of your work.
Communicate consistently with the team.
Entrepreneurial spirit.
Constant focus on self-improvement for both work and personal development.
Keen eye for detail and zeal for organization.
Eagerness to improve and advance agency processes.
Familiarity with the Google suite of tools (Gmail, Sheets, Docs, Slides, etc.).
Experience with Basis, Meta, Google, Placer.ai, and other industry tools.
Proficient in national and local media planning across TV, CTV/OTT, radio, outdoor, social, and digital platforms.
Solid understanding of media buying for broadcast, outdoor, print, and digital channels.
