Sr. Manager Digital Performance Reporting
About the Position:
An experienced and analytical leader is needed to fill the role of Sr. Manager, GA4 & Analytics. This position goes beyond data collection—it's about transforming numbers into compelling narratives that drive business decisions. The ideal candidate will lead the charge in uncovering insights, crafting data-driven stories, and confidently presenting them to clients to enhance their experience and maximize the value of services.
As a remote-first company, the role involves frequent virtual meetings but offers flexibility to work from almost any location with a reliable internet connection.
Key Responsibilities
Leadership & Strategy:
Lead and mentor a team of GA4 Analysts, fostering a culture of storytelling through data.
Define and execute an analytics strategy that emphasizes actionable insights and client-focused narratives.
Drive a data-first mindset across marketing, product, and development teams by translating complex data into compelling, easy-to-understand insights.
Stay ahead of GA4 advancements and industry trends, ensuring analytics capabilities continuously evolve to serve clients better.
GA4 Implementation & Governance:
Oversee the setup and configuration of GA4 properties, events, conversions, and custom dimensions to ensure comprehensive data collection.
Ensure accurate and efficient tracking through tools like Google Tag Manager, UTM parameters, and JavaScript.
Conduct regular audits and troubleshoot analytics implementation to maintain data integrity and compliance.
Establish and enforce data governance policies to ensure consistency and privacy compliance (GDPR, CCPA).
Data Storytelling & Client Engagement:
Translate raw data into compelling stories that resonate with clients, helping them understand trends, performance insights, and opportunities.
Confidently present findings to clients, making complex data digestible and actionable for their business goals.
Provide strategic recommendations that enhance client experiences, optimize digital campaigns, and improve conversion rates.
Work closely with stakeholders to ensure data-driven insights shape decision-making across departments.
Collaboration & Cross-Functional Integration:
Partner with marketing, product, UX, and engineering teams to optimize data collection and improve user journey analytics.
Guide teams on attribution modeling and customer insights to enhance marketing strategies.
Serve as a trusted advisor to clients, ensuring they understand and leverage the full potential of analytics services.
Qualifications
Education:
Bachelor's degree in Marketing, Business Analytics, Computer Science, or a related field.
Experience:
5+ years of experience in digital analytics, with a strong focus on Google Analytics 4 (GA4) and Google Tag Manager.
2+ years of experience in a leadership or managerial role within an analytics team.
Hands-on experience with data visualization tools such as Google Data Studio, Tableau, or Power BI; experience with GROW is a plus.
Experience in the restaurant, hospitality, creative, digital, or media agency industries is preferred.
Skills:
Expert understanding of GA4, including event tracking, custom dimensions, and data collection mechanisms.
Proficiency in UTM parameters, Google Tag Manager, JavaScript, and HTML.
Strong analytical skills with the ability to transform raw data into compelling stories that drive business impact.
Excellent leadership, communication, and presentation skills, with the confidence to engage directly with clients.
Strong problem-solving ability with a keen eye for identifying data discrepancies and inconsistencies.
Experience with Google Cloud Console is a plus.
