VP E-Commerce & Marketing (DTC global)
Location: Montreal, Quebec
Our Client:
Our client is a globally recognized leading consumer retail brand headquartered in Montreal. With a strong commitment to innovation, sustainability, and delivering exceptional customer experiences, the company has built a loyal and engaged community.
They operate across multiple channels, including e-commerce, retail, and wholesale, with a strong emphasis on digital transformation and omnichannel growth. This is an exciting opportunity to join a brand that is deeply passionate about its products, customers, and the future of the beverage industry.
This position is located in Montreal, Quebec, and our client is open to relocating candidates from Toronto and other areas across Canada.
About the Role:
The Vice President, E-Commerce & Marketing will be a key executive who is instrumental in shaping the company’s e-commerce and marketing strategy across all touchpoints. They are responsible for leading a comprehensive e-commerce strategy, driving online revenue growth, optimizing the customer experience, and leading all aspects of platform and integrated marketing.
This role requires a hands-on leader with a deep understanding of e-commerce strategy, customer acquisition, and online revenue growth—with a particular focus on performance marketing and omnichannel integration.
As the company continues to scale its online presence, a strong ability to lead and manage teams is critical, as the organization is looking for someone who can set the direction, align priorities, and execute with speed.
Key Responsibilities:
E-Commerce Strategy & Revenue Growth
● Own and execute the e-commerce revenue strategy to drive growth while maintaining profitability.
● Develop and implement customer acquisition and retention strategies through paid digital marketing, SEO, email, and social media.
● Optimize site merchandising, promotions, and product launches to enhance customer engagement and conversion.
● Define and oversee key e-commerce performance metrics, including conversion rates, customer lifetime value (CLV), and return on ad spend (ROAS).
● Lead the execution of quarterly and seasonal sales campaigns with an omnichannel approach.
Marketing Strategy & Customer Acquisition
● Oversee the company’s marketing strategy and marketing budget, ensuring efficient allocation across paid search, social media, and performance marketing.
● Lead email and lifecycle marketing via Klaviyo (or other email service providers), ensuring segmentation, automation, and A/B testing strategies are in place.
● Leverage data analytics to refine digital campaigns and improve ROI across all customer acquisition channels.
● Develop and execute influencer and affiliate marketing strategies to expand reach.
Cross-Functional Leadership & Team Development
● Lead and mentor a team of marketers, e-commerce managers, fostering collaboration and performance excellence. *add in influencers and social media team*
● Align e-commerce and marketing initiatives with retail, B2B, and supply chain teams to drive omni-channel growth.
● Manage external vendor relationships, including agencies, media partners, and technology providers to maximize impact.
Platform Optimization
● Be the internal Shopify Plus champion (platform leader), ensuring the platform is optimized for performance, scalability, and seamless integration with retail operations.
● Oversee site usability (UX/UI), conversion optimization, and technical enhancements to improve the customer journey.
● Work closely with IT and third-party vendors to implement new digital capabilities and troubleshoot platform challenges with the broader team.
Customer Experience & Retention
● Ensure a seamless and engaging customer experience across all digital touchpoints.
● Implement loyalty and retention programs that drive repeat purchases and long-term brand engagement.
● Partner with customer service teams to enhance online support, reduce friction points, and improve overall satisfaction.
