GA 4 Analyst
About the Position:
Our US-based agency client in the marketing and technology space is seeking a skilled and detail-oriented professional to join their growing team. The GA4 Analyst will be responsible for implementing, monitoring, and optimizing Google Analytics 4 setups to provide actionable insights for hospitality clients. This role involves analyzing user behavior, tracking performance metrics, and delivering data-driven recommendations to improve digital marketing, product performance, and overall user experience.
As a remote-first company, you'll engage in frequent virtual meetings, but you have the flexibility to work from almost any location with a reliable internet connection.
Key Responsibilities
GA4 Implementation & Configuration
Set up and configure GA4 properties, events, conversions, and custom dimensions to align with business objectives.
Ensure accurate tracking and tagging using tools like Google Tag Manager.
Perform regular audits and troubleshooting of analytics implementations to maintain data accuracy.
Deep understanding of GA4 interface, tracking methods, data collection mechanisms, and reporting features.
Comfortable using UTM parameters, Google Tag Manager, JavaScript, & HTML.
Create custom metrics, dimensions, and audiences within GA4 to capture specific data points relevant to business needs.
Comprehensive knowledge of event tracking implementation, including proper parameterization and usage of event categories, actions, and labels.
Identify and address data discrepancies or anomalies within GA4 reports.
Diagnose and resolve technical issues related to GA4 tracking and data collection.
Experience with Google Cloud Console is a plus.
Data Analysis & Reporting
Analyze website and app user behavior using GA4 data to identify trends, anomalies, and opportunities.
Build and maintain custom dashboards and reports to visualize key metrics and KPIs.
Provide actionable recommendations to improve digital campaigns, conversion rates, and user experiences.
Perform skillful analysis of GA4 data to identify trends, patterns, and key performance indicators (KPIs).
Create clear and compelling data visualizations using GA4 reports and dashboards to communicate insights effectively.
Collaboration & Strategy
Collaborate with marketing, development, and UX teams to align data collection with business goals.
Offer insights into user journey optimization and attribution modeling.
Stay updated on GA4 features and industry best practices to continuously enhance analytics strategy.
Data Governance & Privacy Compliance
Ensure compliance with data privacy regulations like GDPR and CCPA in analytics practices.
Establish processes for clean data management and governance.
Qualifications
Education:
Bachelor’s degree in Marketing, Business Analytics, Computer Science, or a related field.
Experience:
Proven experience with Google Analytics 4 and Google Tag Manager.
Familiarity with data visualization tools like Google Data Studio, Tableau, or Power BI; experience with GROW is a plus.
Skills:
Proficiency with UTM parameters, Google Tag Manager, JavaScript, & HTML.
Strong analytical skills with the ability to interpret data and provide strategic recommendations.
Excellent communication and presentation abilities
