Head of Marketing
Our client is a fast paced and growing Toronto based eCommerce B2B2C startup and super cool brand that owns one of the best online platform in the world for custom design products. Their proprietary platform is infused with automation technology and empowers retailers and small businesses to create high-quality custom design products in any size, shape, and quantity. Businesses and consumers can make their marketing packaging, décor, or personal expression professional grade with ease. Our client believes in and enable the enormous power of brand design expression and customization. They are a smart, creative, and passionate group dedicated to hiring and growing the most talented and engaged workforce in Toronto. This global company is utilizing software and advanced digital manufacturing to proudly help people make custom products locally.
Job Summary
Key Responsibilities:
Responsible for the marketing and design communication strategy for key products across both B2B and B2C channels
Take a ‘roll-up the sleeves’ approach to test and iterate upper funnel marketing tactics
Oversee all advertising, digital marketing, paid media, influencer marketing, PR, affiliates, partnerships) in order to deliver a scalable, positive ROI, and meet customer acquisition goals
Oversee the mid-funnel marketing and performance execution to deliver on revenue goals
Create inspiring brand and marketing campaigns to move the brand from “Liked” to “Loved”
What You'll Need:
Proven experience in e-commerce marketing, having developed and implemented digital marketing strategies that have resulted in a significant increase in new customer acquisition
Expertise in market research practices well as fundamental business analytics
E-Commerce marketing funnels and stack experience in Paid Search; Social Media; Retargeting Ads, Google Analytics etc.
Creating Brand and digital marketing campaigns that inspires people
Leading, managing, mentoring, motivating and scaling a digital marketing department
If you are a results-oriented brand and digital marketer with a passion for driving business growth and delivering exceptional online experiences, we invite you to apply and come play a pivotal role in shaping the future of our clients business.
