Global Head of eCommerce
Our client, a trailblazer in the fashion industry, is seeking a dynamic and visionary digital leader to join our team as the Head of eCommerce. With a legacy rooted in family history, our client has become synonymous with quality and style in the fashion world.
With their commitment to innovation, coupled with a passion for excellence, they are leaders in the fashion world. As they embark on an exciting phase of growth, we are looking for a seasoned digital marketing professional to lead their e-commerce strategy and drive significant revenue growth.
*This role is based in Western Canada.
MUST HAVE SKILLS:
Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
Minimum of 10+ years of experience in e-commerce, with at least 3 years in a senior leadership role.
Proven track record of driving significant multi-million-dollar revenue growth through e-commerce channels.
Deep understanding of e-commerce platforms, digital marketing, and customer experience optimization.
Strong analytical skills and ability to translate data into actionable strategies.
Exceptional leadership and communication skills, with the ability to inspire and motivate cross-functional teams.
Strategic thinker with the ability to balance short-term goals with long-term vision.
ROLE RESPONSIBILITIES:
e-commerce Strategyo Develop and execute a comprehensive e-commerce strategy aligned with the company's overall business objectives.
o Identify and capitalize on emerging e-commerce trends and technologies to maintain a competitive edge.
Revenue Growth
o Drive revenue growth through innovative online sales strategies, digital marketing initiatives, and strategic partnerships.
o Set ambitious revenue targets and develop actionable plans to achieve and exceed them.
Customer Experience
o Oversee the enhancement of the online shopping experience, focusing on usability, personalization, and customer engagement.
o Utilize customer data and analytics to optimize the user journey and increase customer retention.
Digital Marketing and Branding
o Lead digital marketing efforts, including SEO, SEM, social media, and email marketing, to drive traffic and conversions.
o Work closely with the marketing team to ensure cohesive branding and messaging across all digital channels.
Technology and Platform Management
o Evaluate and select appropriate e-commerce platforms and technologies to support business goals.
o Collaborate with IT and development teams to implement new features, functionalities, and integrations.
Data Analytics and Insights
o Utilize data analytics tools to gather insights into customer behavior, sales trends, and website performance.
o Leverage data-driven insights to make informed decisions and optimize the e-commerce ecosystem.
Team Leadership
o Build and lead a high-performing e-commerce team, fostering a culture of innovation, collaboration, and excellence.
o Provide mentorship, guidance, and professional development opportunities to team members.
Partnerships and Vendor Management
o Forge strategic partnerships with external vendors, agencies, and technology providers to enhance the e-commerce infrastructure.
o Negotiate contracts, manage vendor relationships, and ensure deliverables are met on time and within budget.
WHAT YOU BRING:Ability to prioritize, manage deadlines, make decisions and problem solve.
Ability to work in a fast-paced environment. Experience in consumer products or fashion is a plus.
Ability to work well across multiple departments.
Strong technical knowledge of e-commerce platforms and systems.
Strong planning and organizational skills.
Excellent interpersonal and communication skills.
Good communicator with excellent verbal and written communication skills.
Knowledge and experience in online marketing techniques.
Highly organized and able to set priorities effectively and use the resources available.
If you’re interested in this opportunity, contact Ari at ari@ariagency.ca for more information.