Social Media Content Creator
*FILLED
Our client, a dynamic marketing agency, is looking for an innovative and creative Social Media Content Creator to join their rapidly growing digital team. As a Social Media Content Creator, the successful candidate will be responsible for developing and executing engaging social content for a diverse range of clients, with a particular focus on consumer packaged goods (CPG).
In this role, you will utilize your creativity and technical skills to create visually appealing assets, write compelling copy, and stay up to date with the latest platform trends. You will have the opportunity to manage projects from ideation to execution, working closely with a collaborative and supportive team that values innovation and agility.
Our client's digital department has experienced rapid growth, making it an exciting time to join the team. They have a fast-paced environment, where retail marketing and quick campaigns are the norm. The team is agile and entrepreneurial, continuously developing new processes and seeking individuals who can bring fresh ideas and future-thinking to the role.
As a Social Media Content Creator, you will be responsible for leveraging algorithmic trends and maximizing content engagement across various social media channels. Your experience in creating social content for products and your technical proficiency will be invaluable as you shoot your own videos and photographs to create new assets.
This is a hybrid position, with two days working onsite at their office in Mississauga, providing the opportunity to collaborate closely with creative and team leads. Together, you will produce engaging content across a variety of social and digital platforms, driving audience engagement and brand awareness for a diverse set of clients in the CPG space.
MUST HAVE SKILLS:
Demonstrated experience in creating various types of content, including video, with examples of your work
Experience in product marketing
Strong understanding of social media algorithms and trends
Technical proficiency in Adobe Photoshop, Illustrator, Premiere Pro, After Effects, and other relevant software
Familiarity with Sprout Social and Canva
ROLE RESPONSIBILITIES:
Provide input to content strategy and calendars for assigned brands and clients
Support the execution of social content strategy for a variety of CPG brands
Creating new assets by shooting your own photography, or sourcing stock assets (photography motion graphics, videos, music, etc.)
Contribute to copy/caption writing for organic social content across multiple platforms
Bring new, fresh ideas and new ways of communicating to engage platform audience while communicating core brand message
Act as a brand ambassador, ensuring that all projects fit the client’s style and voice, and brand guidelines
Stay up to date on platform trends and jump in while they’re hot using talent, yourself, and client products
Collaborate with the paid social team to assist in the creation of paid ads and explore opportunities to repurpose content for organic use
Manage projects from content ideation to best use of budget, and full execution including posting
Monitor and analyze content metrics to provide insights for growth and engagement
An expert on the full range of tools and functionality within Meta (Facebook and Instagram), TikTok, Pinterest, LinkedIn, Twitter, Snapchat, and YouTube to maximize user engagement.
Be fluent in motion graphic editing software and full Adobe Suite
Assist with community management
Be able to travel to site locations for shoots as needed
WHAT YOU BRING:
2-4 yrs experience in multi-platform content creation
Strong understanding of trends and best practices for content across social media and digital platforms including Meta, Twitter, TikTok, Instagram, YouTube
Expert knowledge of Adobe Premiere/video editing software and good knowledge of Adobe Creative Suite
Proven ability to develop content strategy, storytelling and creative that connects with audiences (product focused content creation is an asset)
Excellent copywriting ability
Comfort being both behind and in front of the camera as the talent
BENEFITS:
Be part of high growth agency
Full-time position with base salary + profit sharing, paid vacation and personal time off, comprehensive benefits after 3 months, free onsite parking
Hybrid work model – 2+ days onsite at agency depending on business needs
Located in Central Mississauga
If you’re interested in this opportunity, contact Ashley at ashley@ariagency.ca for more information.