Most In-Demand Roles For 2022
With the new year on our doorstep, many companies are looking to secure the all-star hires that will turn their 2022 plans into a reality. Below are some of the top disciplines and roles companies are looking for in preparation for future.
2020 was a hurricane of change and in 2021 many brands were still wrapped in its lingering winds. As some level of stability peaks out on the horizon, companies are preparing for their new normal as it pertains to both their workforces and customers. If the pandemic has taught us anything, it’s that digital transformation does not have a finish line. This revelation definitely underlines many of the in-demand top roles for 2022.
KEY AREAS
Digital Marketing
The average amount of customer interactions that are digital has tripled from 20% to 60% over just 3 years. Changing consumer behavior and the growing pressures from CFOs to invest in more measurable marketing has led to an exponential demand for digital marketers. Brands are looking for marketers who can drive new customer acquisition, grow revenue and create loyalty. Increased hiring for titles such as Performance Marketer and Growth Marketer have emerged to emphasize these expectations.
Brand marketing is still important, but now requires a digital-first mindset. Measurement capabilities continue to expand and even branding strategies are being tied to direct ROI.
In-Demand Digital Marketing Roles
Digital Marketing Manager
Performance Marketer
Growth Marketer
SEO Marketer
Content Marketer
Social Media Manager
Data & Analytics
With great data comes great responsibility. The demand for data scientists has been growing for the past couple of years but continues on an exponential trend. More businesses are looking to leverage first party data, machine learning and AI across a variety of disciplines. This has increased the need for data leaders who can help teams maximize performance through data and implement emerging measurement solutions.
In-Demand Data & Analytics Roles
Director of Measurement & Analytics
Data Scientist
Data engineer
Business Intelligence Analyst
eCommerce
In 2020, eCommerce saw almost 10 years of growth in the span of 3 months. Customer expectations have permanently risen - people now expect multiple ways to transact, a seamless ecommerce experience, and personalized offers. Many brands have eCommerce teams now, and not just an individual specialist. Considering how directly the ecommerce experience is tied to sales, it’s no surprise.
While eCommerce roles are not new, their priorities are. In 2020, retention (58%) overtook conversion (55%) and acquisition (45%) as the key goal for website personalization. Companies are looking for the eCommerce leaders that can help them keep the new customers marketers are bringing in.
In-Demand Ecommerce Roles
Director of eCommerce
eCommerce Specialist
eCommerce Content Strategist
Front End Developer, eCommerce
Design Thinking
Design thinking can mean a lot of things - but ultimately it revolves around the processes and tools for creating human-centered experiences and products. As consumer expectations continue to rise, so too does the need for design thinking leaders who can proactively identify and meet those expectations. Hires for Director of Customer Experience and Customer Experience Officer (CXO) have been growing. In 2022, companies are looking for the CX & UX design thinkers who can help drive innovation in product development and organizational processes.
In-Demand Design Thinking Roles:
Director of User Experience
Director of Product Design
Customer Experience Researcher
UX/UI Designer
Emerging Technology & AI
Machine learning and AI are starting to touch every aspect of business. Companies are looking for tech leaders who can help them navigate emerging technology and harness the power of AI. And while there are plenty of technology vendors that offer plug-in solutions, brands are starting to build these capabilities in-house. Soon companies hope to integrate data across their departments and leverage their own first party data more effectively.
In-Demand Design Thinking Roles:
Chief Technology Officer (CTO)
Director of Machine Learning
AI Architect
Software Engineer
DevOps Engineer
Innovation
In many industries right now, you either innovate or die. Disruption has become an everyday factor forcing companies to either quickly adapt or be the change happening. Although innovation is the responsibility of all people in an organization, it often helps to have innovation-focused leadership roles to ensure innovation projects have the resources and prioritization needed. For companies that have faced internal resistance to change (especially from their own executives), these individuals can help immensely with change management and executive alignment.
In-Demand Design Thinking Roles:
Chief Innovation Officer (CIO)
Digital Transformation Officer
Director of Innovation
Innovation Strategist
In sum
These roles highlight the transforming priorities across businesses and how changes in consumer behavior are raising the bar of expectations. Many of these in-demand roles depend on skillsets that are rapidly evolving and very new relative to roles that have been around for decades. For those reasons, supply is short and companies are competing aggressively for this top talent.
At Ari Agency, our goal is to help you find the greatest hires of all time (G.O.A.T.s) and prepare your workforce for the future. Contact us today to learn more about the trends shaping job markets and how we can help you with your next hire.
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